About SMART Services
A Steady Technology Partner for Insurance Agencies
SMART Services exists to help insurance organizations work with clarity, confidence, and consistency in a world where technology often feels overwhelming.
We support agencies, MGAs, carriers, associations, and insurance organizations with cloud-managed services, cybersecurity, automation, and AI guidance, all designed specifically for how insurance teams operate.
Our role is simple: be the guide your agency can rely on, today and long term.
Built on Insurance Experience, Not Generic IT
Insurance is the lens we work through.
It shapes our decisions, our recommendations, and how we show up for our clients.
We understand the realities of insurance operations, carrier systems, AMS platforms, downloads, compliance expectations, and the daily pressure teams face to move quickly without mistakes. That understanding allows SMART Services to deliver technology that supports work instead of interrupting it.
- WHAT WE DO
What Makes Smart Services Different
Insurance-Focused by Design
Everything we do is built around insurance operations. From security decisions to automation strategy, solutions are shaped to fit real agency workflows.
Automation That Improves the Day-to-Day
Automation isn’t about replacing people. It’s about removing friction. We help streamline handoffs, reduce repetitive work, and strengthen controls in ways that support consistent performance.
Clear, Human Communication
Technology doesn’t need to feel confusing. We translate complexity into business language, explain tradeoffs clearly, and help leaders make confident decisions.
Purpose-Driven AI Adoption
AI is applied only where it has a clear role in insurance operations. Every use case is defined before deployment, with structure, security, and adoption built in.
Stability-Led Technology Design
Insurance teams need systems that hold up under pressure. We prioritize consistency, reliability, and long-term performance over trend-driven solutions.
Long-Term Partnership Mentality
Our relationships are built to last. Many clients work with us for a decade or more because we stay engaged, plan ahead, and evolve alongside their organization.
Customer-First Decision Making
Recommendations are grounded in what supports long-term outcomes, even when a quick fix would be easier. The goal is always your future, not short-term convenience.
SMART Services was founded in 1991 by Jerry Fetty with a simple conviction: technology should serve the customer’s best interest.
At the time, Jerry was working as an IT technician during the early days of networking. When economic uncertainty led to layoffs, it became a turning point. Rather than continue down the same path, Jerry decided to build something different, a company focused on doing the work the right way and putting customers first.
A local bank president offered to become SMART Services’ first client, a gesture that helped launch the company and set the tone for everything that followed.
From day one, two standards shaped the business:
- Hire people who care deeply about the work
- Practice what Jerry calls “computer side manner”, translating technical complexity into clear business guidance
That mindset continues to guide how SMART Services supports insurance organizations today.
Leadership That Knows Insurance
With more than 30 years of experience in networking and insurance technology, Jerry has led thousands of system implementations focused on productivity, security, and operational stability.
Known throughout the industry for his “computer side manner,” Jerry helps insurance leaders understand complex technology decisions in practical, business-focused terms. His work has been featured in Rough Notes and Michigan Agent Magazine, and he authors the Guru’s Guidance column for the SMART Services newsletter.
Jerry is also a regional and national speaker, delivering education sessions for the insurance industry, including CE-certified AI training.
Past engagements include MAIA Convention, MAIA Great Lakes Automation Day, AMS Users Group events, AMS PowerUsers Conference, Applied Systems User Group, HIGH TECC, and the Insurance Board of Northern Ohio.
Jerry Fetty
Founder & CEO, SMART Services
- WHAT WE DELIVER
What We Stand For
Consistent service starts with consistent standards.
Customer-First Commitment
Recommendations stay focused on long-term outcomes, with clear options and honest guidance.
Technology Excellence
Ongoing investment keeps solutions secure, relevant, and aligned with real operational needs.
Ownership & Follow-Through
Work is carried through to completion with accountability and coordination.
Resilience & Continuous Improvement
Challenges are met with persistence, structured problem-solving, and forward progress.
Clear Communication
Complex topics are explained in business language with context around impact and risk.
- HOW WE WORK
How We Work With Insurance Teams
Start with a Conversation
We take the time to understand your agency’s workflows, technology environment, risks, and goal
Create a Clear Plan
You receive a practical roadmap covering priorities across security, cloud, automation, and AI.
Implement and Stay Involved
We execute thoughtfully and remain engaged through ongoing support, improvements, and regular check-ins.
A Technology Partner You Can Trust
If your agency wants clarity, stability, and guidance from people who truly understand insurance operations, SMART Services is here to help.