Google My Business App Changing to Google Business Profile

The Google My Business application has assisted business owners in managing their online presence for some time now, having gone through numerous name changes in its time. However, Google has one final change planned for its application. 

Frankly, there will no longer be a Google My Business service before very long. Instead, business owners will have access to a web-based Google Business Profile sometime in 2022.

Google Business Profile is Intended to Simplify Things for Businesses

With the transition from a standalone application to an integrated Google Business Profile, all it will take for a business owner to access their online tools is to enter their company’s name into the Google Search Box. Doing so will return the typical results one might expect as well as the business-centric tools that Google has to offer.

With Google Business Profile in place, you’ll be able to do more to manage your online presence. For instance:

• Google Search and Google Maps will be usable as a means of verifying your Google Business Profile.
• Google Search can also be used to chat with customers through your Business Profile, with read receipts being controlled through Search and Maps.
• Google is also experimenting with call history features and call forwarding.

This will also make any online marketing activities you undergo through Google easier for you to manage, with new tools like the local search campaign budget Performance Planner.

What Features are You Looking Forward to the Most?

While this rebranding/migration will take a while to fully implement, it’s always good to remain apprised of these kinds of developments so you are in the best position to benefit from them. We’ll be there so you can be sure that you have the technology necessary to take full advantage of any opportunities that come your way.

Find out what we can do for your IT by calling 586 258-0650 today.