Recent Study Shows How the Cloud Can Double the Profits of a Small Business

It’s been proven that the cloud is ideal for improving the way that agencies just like yours are handling their day-to-day operations, bringing both an increase in profits, net growth, and staff productivity. So, naturally, small businesses are moving in the direction of taking advantage of the cloud for their computing needs.

A study by Exact and Pb7 Research shows that the cloud has the potential to be an invaluable asset to businesses, claiming that the cloud can potentially double profits and help them achieve an additional 25 percent revenue growth compared to businesses that haven’t adopted cloud solutions. The study is based on 750 interviews with small businesses, all of which have less than 50 employees. Fifty one percent of all respondents claimed to use at least one form of cloud computing software, while nearly 30 percent of small businesses in the United States admitted to using three or more cloud applications in the workplace.

In other words, most businesses are adopting the cloud and using it to improve the way they operate. When asked why they chose to implement cloud solutions, businesses gave these top five reasons:

1. Security: 32%
2. Lower IT costs: 26%
3. Low maintenance requirements, less physical infrastructure: 23%
4. Easy mobile access: 23%
5. More productivity and efficiency for end-users: 21%

Additionally, when asked to rate certain aspects of the cloud on a scale of 1 (low) through 5 (high), the average results were:

1. Easy to use: 4.0
2. Easier to find information: 4.0
3. Easier to share information: 3.9
4. Increased productivity: 3.9
5. Easier to add and remove users: 3.8

Before integrating a cloud solution, it’s important to consider the reasons you want to take advantage of it. What goals are you hoping to achieve, and how will the cloud going help your agency reach those goals? These are questions that absolutely have to be answered if you hope to reap any benefits from your cloud. SMART Services can help your business make an educated decision concerning the future of your cloud infrastructure. Give us a call at (586) 258-0650 to learn more.