If you asked your average person whether they are okay with their personal information being taken and used by businesses, you’d probably come across quite a bit of dissent. Ironically, it seems that people will give it right over via social media programs, but you are beginning to see some pushback when using apps. WhatsApp, the messaging app owned by Facebook, that is known for end-to-end encryption, has told users that they will soon be forced to share their personal data with Facebook.
It’s not out of the ordinary for a business to sideline communications in favor of getting operations off the ground, but the issue is that communications are supposed to be used for augmenting operations. Therefore, businesses that don’t utilize a unified communications system are doing themselves a disservice in more ways than one.
Instant messaging, once primarily used for social interaction, is finding a place in daily business communications. A survey from BetterCloud and reported by ITProPortal showed that over half of users believe instant messaging will become the new email in the office, which, when you think of how useful email is in the business environment, is an impressive statement. The problem lies in showing users how to leverage best practices for their instant messaging solution, and managing perhaps the biggest downside of all: how distracting it can be.
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